Mukilteo Beacon - Your Hometown News Source

Our View | Support your local newspaper

 

January 15, 2020



Here at the Beacon family of newspapers, we’re grateful for the community’s support. In 1992, when we founded Beacon Publishing in Mukilteo, city officials and others were incredulous that we thought a small town of 8,000 could support a weekly newspaper.

A few years later, we purchased the Edmonds Paper, which had been publishing since 1986, and in 2014 we launched the Mill Creek Beacon. Among those three upscale south Snohomish County communities, our circulation by far surpasses any other local newspaper – daily, weekly or otherwise. Our coverage of those communities is unmatched.

Local newspapers everywhere provide the cohesion and backbone that help make a town a community. PEN America, a nearly century-old nonprofit that works to defend and celebrate free expression in the U.S. and around the world, recently released a report that emphasized the important role of local journalism, noting that it’s foundational to American democracy by keeping citizens educated and motivated to vote, and serving as a check on government power.

Much has been made in recent years about the decline of the newspaper industry. Competing forces, especially social media, but also changing values and polarizing interests, have brought new challenges that, unfortunately, have driven too many of our brethren out of business.

Yet newspapers that have met those challenges, including publishing their work online, have seen a significant rise in readership. Regular Beacon readers online may have noticed our new and improved websites. Subscribers can read the online version – including on their mobile devices – or, if they prefer, the PDF version of the newspaper itself. This gives readers more options and advertisers more visibility.

And Beacon readers aren’t just getting transcribed accounts of meetings or other activities, or rumors, “fake news” and other bad information that propagate social media. Rather, they’re getting perspective, insight, and objective overviews of the events that affect their community, written by professionally trained journalists dedicated to providing the facts.

Part of our challenge is overcoming the misguided notion that too often can become self-fulfilling prophecy. To paraphrase that famous author Mark Twain, our death has been greatly exaggerated.

People who choose a profession in newspapers are generally driven by a desire to do something meaningful, to make a difference in their own lives as well as their neighbors’. Pretty much any journalist, sales rep, graphic artist or other newspaper employee will tell you they love their job despite opportunities to make more money in other professions.

Nevertheless, we are a business, and without the support of our advertisers and readers, we’d be out of business. We ask our readers to support our advertisers, too, and tell them you saw their ad in the Beacon. And we remind our advertisers and potential advertisers that our newspapers remain the most cost-effective way to reach their customers. Newspapers put you in front of a special group of consumers: those who value the information and ads we publish – those, like us, who care about their community.

Thank you, again, for your support. We stand by our mission statement, which is “to serve as our communities’ primary source for local news, features and opinions; to help local businesses build and maintain success via a cost-effective advertising medium; and to help our employees enjoy challenging and satisfying careers in a pleasant and positive work environment.”

Here’s to a very Happy New Year to you all.

 

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