Advertising expert Jim Pompeo joins Beacon team
Last updated 10/9/2019 at 12:59pm
Over the last five years, Coca-Cola has spent an average of $3.8 billion a year on advertising. Coffee is the most widely consumed beverage in America, yet Starbucks spends nearly $400 million annually on marketing.
Why would two of the most widely recognized brands in the world need to advertise?
Jim Pompeo can tell you. Pompeo, who has joined the team at Beacon Publishing, is a top ranked, highly respected sales account executive with more than 20 years in the advertising industry under his belt, including 10 years with Fisher Broadcasting where he developed direct and advertising agency...