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Big Discount

By Mike Gold 

Truth (or consequences)


Last updated 6/12/2019 at Noon

No, this column is not about the old TV show “Truth or Consequences.” Rather, it is about our perception of what is real and what is myth.

I read both fiction and non-fiction. Sometimes, I have trouble differentiating what in non-fiction is not real, and also what in fiction is possibly “real.”

Here are some examples:

Madison Avenue (the advertising game): I argue that the principal purpose in the “ad game” based upon the old model of Madison Ave. (in New York), home of the major advertising agencies, was and is to blur the distinction between what is real and what is not.


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